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Job Posting Location
Bangkok
Job Summary
We're looking for a detail-oriented and social media savvy individual to join our team. In this role, you will be responsible for proactively monitoring online conversations and trends to identify potential risks, opportunities, and emerging issues related to our brand, industry, and competitors. This role is critical in developing and executing timely and effective communication strategies on social media platforms to protect and enhance our brand reputation. The ideal candidate will possess a keen eye for detail, strong analytical skills, and the ability to remain calm and decisive under pressure.
Job Description
Social Media Monitoring & Listening:
- Implement and manage social listening tools to track brand mentions, keywords, hashtags, industry trends, and competitor activities across all relevant social media platforms (e.g. X, Facebook, Instagram, LinkedIn, TikTok, YouTube, online forums, news sites, blogs).
- Analyze social media data to identify sentiment, emerging topics, influential voices, and potential threats or opportunities.
- Generate regular reports on social media performance, sentiment analysis, and competitive landscape.
- Develop custom dashboards and alerts to ensure real-time notification of critical mentions and spikes in conversation volume.
- Identify and escalate urgent issues or negative trends to the relevant internal stakeholders.
Social Media Management & Response:
- Develop, refine, and implement the organization's social media communication plan.
- Act as a primary point of contact and lead the social media response during a crisis, working closely with the crisis management team.
- Ensure consistent messaging across all social media channels and align with overall company communication strategies.
- Monitor the effectiveness of social media response efforts and adapt strategies as needed.
Identify and leverage various social media content opportunities, including relevant social media groups (e.g., Facebook Groups), online forums, Q&A platforms, and niche communities
Recruiter
Patcharin Vanichapornkul (พัชรินทร์ วณิชอาภรณ์กุล)
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