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Job Posting Location
Bangkok
Job Summary
Entertainment Content Marketing for AISPLAY
Job Description
Entertainment Content Marketing for AISPLAY
Scope of works and tasks:
- Develop Go to Market plan and implement marketing strategies and campaigns to drive subscribers and revenue.
- Define the target audience and key messages to effectively reach and engage the target audience.
- Manage all marketing materials displayed across all broadcast platforms on AIS PLAY and create engaging marketing content. i.e. AISPLAY website, AISPLAY Facebook and all social media.
- Design the customer journey, manage end-to-end implementation, and ensure successful deployment.
- Work closely with cross-functional teams, including communication, public relations, social media and internal designers.
- Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
Qualifications :
- A degree in Marketing, Business Administration or a related field.
- Proven experience in marketing, especially within the entertainment industry.
- Ability to plan and execute campaigns that drive revenue and fan engagement.
- Creative, strategic thinker to create engaging marketing campaigns or promotions.
- Knowledge of the entertainment is an advantage
- Experience in social media marketing, KOLs/influencers, content creation, online campaigns to effectively reach audiences.
- Strong written and verbal communication skills for dealing with cross-functional teams.
- Knowledge or skills in using AI is an advantage.
Recruiter
Alisa Promchotchai (อลิสา พรหมโชติชัย)
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