Job Description :
Head of CP&A – Thailand
About Us
Join the world’s leading premium drinks company, home to 200+ iconic brands including Johnnie Walker, Tanqueray, and Guinness. We are passionate about celebrating life, every day, everywhere—and we’re looking for bold, curious minds to help us grow.
About the Role
As the Head of CP&A for Thailand, you will be the key link between our brands and our commercial team—driving growth through insight-led customer marketing strategies and flawless execution. This role leads planning and activation across key channels, partnering closely with sales team, distributors and top-tier customers to bring our brands to life at the point of purchase & consumption. Lead top-to-top customer engagements and joint business plans for our large corporate accounts. The successful candidate will own, manage and deliver the P&L results.
This includes forecast across all metrics: shipments, depletions, and A&P spends. Lead a team of channel planners & work with cross-functional teams in finance, supply chain and marketing. Build and execute best in class customer marketing plans within Channels responsible. Curate outstanding brand and retail experiences for consumers. Lead on-ground teams of merchandisers and brand ambassadors to ensure quality execution of plans.
Key Responsibilities
Customer & Channel Strategy
- Build channel & portfolio strategy for the business in line with the brand plans & growth objectives with market data as the base
- Evaluate channel plans jointly built by channel heads & channel CM planners
- Lead joint business planning with Channel heads & key MOFT partners to unlock growth opportunities
- Translate brand strategies into tailored customer and channel plans
- Own end-to-end commercial outcomes, including P&L, shipments, depletions, and A&P investments
Shopper & Retail Execution
- Develop best-in-class in-store experiences and promotions across modern trade, general trade, and e-commerce
- Inspire and lead field teams—merchandisers, brand ambassadors—to deliver high-quality execution
- Monitor retail standards through trade visits and scorecard reviews
Business Planning & Forecasting
- Build annual channel/customer growth plans aligned with commercial and brand strategies
- Use data, shopper insights, and market intelligence to drive decision-making and refine plans
Cross-Functional Leadership
- Collaborate closely with marketing, sales, supply chain, and finance to de
liver seamless plans
- Drive internal alignment and influence stakeholders across levels to support customer strategies
Capability & Team Development
- Identify capability gaps and partner with HR and distributors to build
commercial excellence
- Foster a high-performance culture through coaching and regular business
reviews
Qualifications
- Bachelor’s degree; MBA is a plus
- A Minimum of 8+ years in customer/trade marketing, preferably in FMCG
or retail
- Proven track record in distributor/customer management and delivering
commercial results
- Strong understanding of Thailand’s trade landscape and shopper
behaviour
- Excellent stakeholder management, influencing, and communication skills
- Strong analytical, planning, and problem-solving capability
- Comfortable with ambiguity, technology tools, and fast-paced
environments
What We Offer
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
Regular
Primary Location:
Bangkok
Additional Locations :
Job Posting Start Date :
2025-08-26
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