Product Marketing Executive - Nexter Digital

SCG - กรุงเทพมหานคร
Product Marketing Executive - Nexter Digital

5902 - Standard, งานการตลาด, - พนักงานประจำ

Date: 22-Jan-2021

Location: กรุงเทพมหานคร, ประเทศไทย


Domicile Company - BU: บริษัท เอสซีจี ซิเมนต์-ผลิตภัณฑ์ก่อสร้าง จำกัด - null

Requisition ID: 5902

Employment Type: พนักงานประจำ

Job Function: งานการตลาด

เนื้องานโดยย่อ: หน้าที่ความรับผิดชอบ:
  • Acquire new service/product by monitoring service trend, search volume and develop the service/product with cross-functional team
  • Collect product information, key selling point and onboard new service/product on sales channels
  • Research end-user persona to develop product marketing strategies (pricing, advertising, product launching)
  • Monitor and analyze market trends to develop product positioning
  • Understand customer insight and get feedback across functional team
  • Develop customer journey and experience for each service/product to drive conversion at all touchpoint
  • Conduct product testing and develop scalable service/product
  • Evaluate project and recommend decision based on relevant KPIs and feedback from existing and prospect customer
  • Measure and optimize the buyer journey regarding to product feature adoption and usage
  • Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
  • Bachelor’s Degree in business, marketing or similar field, or at least two years of marketing experience
  • Experience in market analysis
  • Experience as a Product Marketing is a plus
  • Working knowledge of web analytics tools, e.g. Google Analytics and WebTrends
  • Experience in home improvement or home service are a big plus

Contact: Apisit Maneeram

Email: [email protected]


Attention - In the recruitment process, legitimate companies never withdraw fees from candidates. If there are companies that attract interview fees, tests, ticket reservations, etc. it is better to avoid it because there are indications of fraud. If you see something suspicious please contact us: [email protected]
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