A brand strategist – Curate the brand strategy by mapping consumer and competitor insights and trends and
operationalize it by co-developing an Annual Grid of activities with the Leadership based on the category strat plan
in multiple markets across South East Asia utilizing Brand Growth System approach/method
– A product imagineer – Develop creative solutions to innovate and transform the products to be relevant in the
current context and suited to the consumers’ need and purpose
– An owner of remarkable commercial success – Have complete clarity and command on the P&L, orient yourself
towards driving a positive impact on the top and bottom-line margin and improving profitability by carefully
planning investments for long-term brand building
– A storyteller of the brand – Craft a detailed story for communicating your brand in an evocative way and give way
to outstanding media planning
– A mirror of the consumer – Be a fly on the wall and constantly practice social listening to be glued to everyday
consumer chatter, seek consumer footprints across online and offline touchpoints of the consumer journey and
swiftly act on the inputs received through an analysis of promotions, packaging, advertising etc.
Thailand
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.