Senior Brand Manager-ToothpasteIndochina

No Relocation Assistance Offered
Job Number #168570 - Bangkok, Bangkok, Thailand

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

• Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.
• Cooperates with Division Category teams to finalize the programmes for the category.
• Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.
• Lead Brand Growth Plan development & timely implementation of commercial plans for the assigned subcategories in cooperation with countries.
• Actively participates for specific category in the Commercial Business Planning (CBP) across markets as per defined process.

• Lead development of Brand Growth Plan to improve brand health and accelerate brand growth

• Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.
• Actively participates in Division Go-to-Market teams.
• Works with Insights & Research team on preparing the actionable recommendations to address ongoing business challenges.
• Develops the regional new product launch plans.
• Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM:
• • adaptation of shopper marketing programs (RE & specific customers)

• • the new category demand program concepts including cross-category platforms
• • RE and customer collaboration specific program concepts
• Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.
• Develops category & brand portfolio strategy & SKU management recommendations for the hub.

• Leads/develops and communicates media strategy guidelines & updates to countries and Media agencies for the subcategory.
• approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.
• Supervises and approves media planning & buying for subcategory by country.
• Supervises and approves adaptations of media copies for all markets for the assigned subcategory.

• Develops master materials (key visuals, media support, master POP/KV) to support new product launches.
• Works with countries the roll- out new product launches plans

• Provide feedback to the final materials for overall grid of commercial events & promotions customized by RM teams
• Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across countries best practices for potential application in other markets
• Provides expertise and consultations to the local markets to address the specific SoM issues, when applicable
• Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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