At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
The Marketing Manager RDTS, reporting directly into and supporting the Country Manager - Thailand, is responsible for leading the development and execution of comprehensive and effective marketing plans, programs, and budgets aligned with the regional marketing team to meet Zimmer Biomet’s sales profit and top-line growth objectives and to optimize market opportunities across Thailand. He/she leads and manages the new product launch process, clearly defining pre- and post-launch strategies and tactics and closely tracking launch executions on local level.
He/she is responsible for identifying met and unmet customer needs and to proactively work with APAC marketing, medical education team to ensure TH needs are considered in APAC/ global new product developments. He/she is responsible for effectively managing the segment product and technology portfolio driving top-line growth and maximizing margin gains. Lead TH preparation of the Strategic Plan as he/she is closely working with the APAC marketing teams to identify and articulate short-, mid- and long-term growth strategies and related marketing plans and initiatives getting incorporated in the yearly operating plan and strategic planning process.
How You'll Create Impact
30
Drive segment-specific top-line growth and lead 3–5-year portfolio management. Lead the segment-specific planning of strategies and tactics for the yearly operating plan cycle. Drive country specific product life cycle management and strategic brand rationalization, monitor market feedback for product improvement and conversion to new products.
25
Closely interact with customers by regular field visits supporting sales in driving top-line growth, build and strengthen customer relationships and work with medical education and training managers in developing and executing marketing campaigns and programs.
25
Work closely with support functions including RA/QA for product registration and importation, Operations/ supply chain team to ensure products availability as well as E&O management, Sales team to gain market insights for strategic development and drive in market program executions, MedEd and Training team to align on product strategies, key messages, campaign and programs.
10
Proactively work with APAC marketing team for product developments addressing the met and unmet
needs in Thailand. Work closely with medical education on effectively conducting surgeon panel meetings and dive timely follow-ups ensuring TH needs are addressed.
10
Coach local Product Managers in marketing concepts by advising them in execution plans, assessing market landscape and revising plans as and when necessary.
What Makes You Stand Out
- Strategically and result orientated but ability to balance tactical work with strategic thinking and mindset.
- Strong ability to develop, write and present effective business and marketing plans, coordinated and closely aligned with overall marketing organization and global counterparts.
- Solid understanding of market needs, market trends, competitive forces, and new technologies.
- Experienced in optimizing promotional activities and multi-channel promotions.
- Proven track record in managing a larger product portfolio and effective product life cycle management
- Demonstrated to develop and set product strategy for top-line growth with well-articulated strategic objectives
- Experienced in conducting customer segmentation and targeting approaches
- References for establishing and maintaining positive rapports with customers
- Track record in effectively running sales and selling trainings and workshops for sales and/or distributor teams
- Ability to adapt to rapidly changing priorities and sustain a high level of energy and concentration in a fast-paced, results-oriented environment and willingness to work flexible hours.
- Outstanding interpersonal skills and ability to motivate and engage counterparts and realign diverting opinions and needs.
- Excellent oral and written English communication skills.
- Experienced in cross-cultural and matrix environments.
Your Background
- Bachelor’s or master’s degree in business administration with emphasis in Marketing preferred.
- Good understanding of the medical device (preferably orthopaedics) market environment through customer contact, literature, seminars and other educational programs.
- Minimum of 5 years’ work experience in orthopaedic product management and marketing with at least 10 years’ experience in Regional Marketing.
- Experience in people management.
Travel Expectations
50-60%
EOE/M/F/Vet/Disability