In this role you will analyze market trends, develop monetization strategies to grow revenue, and acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns.
Roles & Responsibilities:
1. Monetization Strategy and Packages:
- Analyze market trends, competitor activities, and requirements from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)
- Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc
2. Partnerships:
- Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns
3. Performance Tracking and Revenue Optimization:
- Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement
- Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns
- Provide regular performance updates, next action plans, and forecasts to key stakeholders
4. Cross-Functional Collaboration:
- Work closely with campaigns and marketing teams to consolidate potential resources for monetization
- Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages
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