Responsibilities:
1. Business Analytics and Strategy:
- Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including:
1) User segmentation and CRM
2) A/B testing and experimental design
3) Commercial campaign performance and budget efficiency
4) Campaign supply improvement (e.g. seller assortment quality)
5) Conversion funnel and user journey optimization
- Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
- Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions
2. Performance Tracking and PnL optimization:
- Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
- Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
- Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI
3. Cross-Functional Collaboration:
- Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
- Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements
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