Roles & Responsibilities:
1. Data Projection and Analysis:
- Conduct the user, platform, and campaign analysis to identify the key campaign improvement areas, e.g., user awareness, user conversion, revenue and cost optimization, and profitability, and provide recommendations and innovative solutions to improve platform campaign performance
- Responsible for end-to-end campaign performance management, including setting the campaign target, analyzing campaign performance, and evaluating the campaign improvement plan
- Evaluate the campaign target serving various platform objectives, including return on investment and campaign net profit/loss
2. Campaign Management:
- Responsible for conceptualizing, developing, and executing marketing campaigns, based on the your provided recommendation
- Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns
3. Cross-Functional Collaboration:
- Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
- Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
- Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements
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