🟪 General Summary
The Marketing Executive will support the execution of local and regional marketing initiatives across designated Asia markets. This role focuses on campaign implementation, social media content, influencer coordination, and day-to-day marketing administration. The ideal candidate is execution-driven, detail-oriented, creative, and deeply familiar with their local market’s fitness and wellness landscape. They must embody the brand’s active lifestyle and have a passion for community-based marketing.
🟣 Key Responsibilities
📍 Campaign Execution & Club Support
- Roll out localized and regional campaigns in alignment with brand objectives.
- Coordinate with club teams to deploy marketing assets and activations on the ground.
- Translate and adapt materials to suit the local language, tone, and culture while ensuring brand consistency.
📍 Social Media & Content Creation
- Support the creation and scheduling of localized content for platforms such as Instagram, Facebook, and TikTok.
- Curate user-generated content and gym-level highlights that reflect the member experience.
- Assist in influencer outreach and tracking deliverables where relevant.
📍 Digital Marketing Admin & Coordination
- Maintain marketing trackers, reports, content calendars, and performance dashboards.
- Liaise with local vendors, creatives, and printing partners as needed.
- Assist in organizing local events, collaborations, or activations.
📍 Market Insights & Trend Spotting
- Monitor local cultural, seasonal, and consumer trends—especially in the fitness, lifestyle, and wellness spaces.
- Recommend timely content, local tie-ins, or collaborations that can help the brand stay relevant.
🟣 Skills & Qualifications
- Bachelor’s degree in Marketing, Communication, Digital Media, or a related field.
- 1–2 years of experience in marketing, digital content, or social media roles.
- Familiar with tools such as Meta Business Suite, Canva, Google Sheets, or Trello.
- Excellent communication skills in English and the local language (e.g., Cantonese or Thai).
- Strong attention to detail and ability to manage multiple priorities.
🟢 Key Attributes
- Execution-focused and dependable, not just strategic.
- Highly organized, proactive, and team-oriented.
- Creative, digitally fluent, and plugged into local lifestyle trends.
- Lives and breathes an active lifestyle—ideally someone who works out regularly.
- Eager to learn and thrives in a fast-paced environment.
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