- Formulate Marketing Strategy, including roadmap, go-to-market/media plan, and budgeting for online and offline channels, to support Sales and Corporate Brand in achieving company growth and target
- Work closely with the CEO and CBO to provide market insight on demand (industry, user) and competitor movement and marketing tactics
- Build, scale and optimize sales funnels to generate high-quality lead for SaaS and AI products/services
- Lead the creation, execution and analysis of digital marketing channels (Facebook, Google Ads, SEO, LinkedIn, etc.) to acquire new customers and promote the right image
- Initiate awareness and consideration campaigns, considering a good balance between brand and performance campaigns aligned with business objectives
- Lead and support teams on events marketing, including event scouting (goal, objective, target), venue preparation, marketing materials, vendor management
- Design and manage email automation strategies
- Continuously finding ways to improve relevant process and internal operations
- Lead weekly and monthly performance meetings, highlighting insights from social media monitoring, campaign results, and identify corrective actions as needed
- Build, groom, and grow Marketing team and talents from the ground up
Requirements
- 3+ years of experience in Performance Marketing, preferably with Facebook Ads and Google Ads; and Event Marketing. Experiences in Product Marketing are a huge plus.
- Strong understanding of SaaS and/or B2B marketing economics and associated metrics
- Highly driven and motivated to support and deliver business results
- Have a startup mindset and can-do attitude
- Ability to work well in a fast-paced, unstructured environment
- Strong analytical skills and knowledge of analytics tools (e.g. Google Analytics, Facebook Pixel, etc.)
- Ability to work independently and with teams to manage internal and external stakeholders
- Passion for team leading and people building
- Excellent communication skills in English and Thai, both written and verbal
Benefits
- Competitive Salary
- Hybrid work
- Flexible working hours
- Group health insurance
- Mental wellness service
- Annual health check
- You pick your equipment (Mac/Windows)
- Free snacks & drinks (at office)
- Weekly massage (at office)
- Monthly GrabTransportation credit
- Education allowance
- Performance bonus
- Annual leaves
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