Department Marketing
LevelEntry Level
LocationThailand - Bangkok
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
- Manage marketing campaign initiatives including mechanics planning, budget optimization, user segment breakdown, testing and performance analysis
- Provide detailed plans for marketing campaigns or testing initiatives, aligning them with the overall business objectives
- Regularly review and analyze key commercial/marketing metrics to provide insights that guide decision-making for campaign improvement
- Conduct data-driven analysis to serve current business direction for ShopeePay, Digital Products and Credit businesses
- Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders
- Provide actionable insights and recommendations that will be used to support or devise new marketing strategies
- Support other special projects as requested
Requirements:
- Bachelor’s or Master’s degree in Marketing, Business, Economics, Data Analytics, or related field of study
- At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries
- Strong technical skills with experience in SQL is a must
- Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result
- Strong analytical and logical reasoning skills
- Strong sense of ownership over their work and long-term goals; a self-starter
- Excellent communication skills in both written and verbal format in Thai and English
- Reliable and good team player who enjoys a fast-paced and iterative environment
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