MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating unique technologies, and with your help, we aim to reach even higher.
We are looking for an ambitious Digital Media Planner who will be able to help our clients to maximize the success of their advertising campaigns through the use of a range of media.
Digital Media Planner must have a background in digital media planning for social media, search and display advertising experience and creativity to develop successful digital media plans that can help our clients’ campaigns reach their target audiences and analyze the campaigns’ success. Utilize experience and expertise to oversee the execution of campaigns from beginning to end.
What You'll Do:
- Conduct audience analysis, consumer behavior research, and competitor benchmarking to create strategies that meet client objectives
- Utilize tools (Google Trends, Social Listening Tools, and any data insights tools etc.) to develop the plan and strategic approach
- Develop effective media recommendation and plan using Google Ads, Meta, native advertising, and LINE Ad Platform (LAP)
- Work closely with the Client Service team to understand client objectives and support them in presenting strategic plans that meet client needs
- Collaborate with the Creative team to translate strategic insights into compelling creative concepts and ensure all outputs align with the strategy
- Deal with Client Acquisition and Account managers to build and propose digital media plan for clients
- Monitor and analyze campaigns performance
- Explore New Media and Tools
Who you are:
- Bachelor’s degree or higher in Communication Arts, Advertising, Marketing, or related field
- Minimum 1 year of working experience in digital media planning
- Good command of Thai
- Have strong communication skills in English (both verbal and written)
- Have digital marketing skills in planning Google Ads, Facebook, Tiktok, Native advertising, Line ads
- Computer skills - MS Office, Excel, Power point
- Experience in Google Ads, Meta, Line Ads, Tik Tok, and Native advertising
- Prior agency experience
- English Communication is a plus
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