Brand Manager

Brand Manager, Skincare

We’re looking for a Brand Manager to join the Thailand Luxury team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within and colour cosmetics and skincare space, through impactful marketing strategy and impeccable execution. This role will report to the Marketing Lead for Thailand.

RESPONSIBILITIES

Brand Marketing, ATL: Digital Communication & PR

• Develop short to long-term brand and launch plans in conjunction with Key Accounts, and Retail Operations, aimed at driving sell-out, sales productivity ranking and market share
• Make strategic decisions around big bets and priorities, with a view to do “fewer, but bigger and better”
• Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
• Track and improve marketing ROI

Trade Marketing, BTL: Promotion & Animation

• Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
• Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations.  Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
• Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
• Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey

A&CP Budgeting, P&L Management

• Plan, own and manage A&CP budget to ensure C2 profitability
• Co-Own brand P&Ls, including actively managing sell-out to sell-in, Gross-to-net, etc.

Demand Planning & Forecasting

• Forecast for new marketing initiatives, and work with key stakeholders to realize commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
• Manage inventory and make plans as required for discontinuations and E&O reduction

Reporting & Others

• Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
• Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
• Providing valuable insights to local, regional and global teams on brand and competitor performance, and using them to enhance brand performance and results
• Pricing and promotional analysis

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Marketing team and you will work closely together with several departments such as Commercial, Sales, Finance, Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.

YOU ARE A COTY FIT

You like to make a difference. As an experienced Marketing professional, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• Minimum Degree Holder in Business, Marketing, or any relevant discipline
• At least 5-7 years of holistic brand management experience in Luxury Beauty, particularly in Skincare and/or Color Cosmetics, within the Thailand domestic market
• A proven track record in Brand-building and expansion, ideally for an international brand or MNC.
• Significant recent experience with Omni-channel Department Store, and a strong understanding of Thailand retail landscape
• CRM and Multi-brand management experience is preferred
• A strategic thinker who does not gloss over details. Proactive, agile, with strong business acumen
• Excellent time management skills and the ability to prioritize effectively and work under pressure.
• Highly detailed with strong organizational and analytical skills
• Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
• Highly proficient in Excel and Powerpoint
• Excellent verbal and written communication skills in English

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.