Ford Pro: https://www.fordpro.com
IMG – International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets
Define the Ford Pro Communication Strategy for IMG
- Lead Ford Pro Brand Communications Strategy to launch and sustain the Ford Pro in IMG successfully. Enable and support IMG Markets with integrated customer communications strategic capability and development
- Responsible for creating Ford Pro IMG brand and integrated customer communications strategy playbook. Develop brand communication architecture and strategies; Lead rollout of Ford Pro brand strategy and guidelines across IMG
- Determine what Ford Pro means in IMG from a marketing perspective by defining central brand vision of holistic value (product, services, experiences, etc) that Ford Pro provides to different types of IMG commercial customers (large fleets, small business owners, etc.). Develop the communication strategy and playbook for how Ford Pro communicates this integrated value proposition in IMG
- Adapt Ford Pro global proposition to IMG, keeping consistency with global brand vision, brand strategy & messaging while customizing to ensure local relevance in IMG. Collaborate with global team to ensure brand strategic alignment
- Partner closely and support the Ford Pro IMG central team and markets to decide when to launch and communicate the Ford Pro brand relative to the readiness level of local commercial vehicle capabilities and ecosystem (product lineup, sales, modification, servicing, software/connectivity, financing, etc).
- Serve as regional SPOC for regional scalable creative asset development programs
Develop the Marketing GTM plan
- Deliver launch effectiveness and efficiency through an optimized Marketing GTM plan
- Lead development of regional Marketing GTM launch plans and support local execution. Team up with markets to define the Ford Pro GTM marketing approach and plan in each IMG market. Provide marketing leadership, value-added guidance and co-planning to maximize marketing launch impact in the local ecosystem
- Adapt and scale Marketing GTM launch success, lessons, and strategies from the lead market to other markets
- Steer regional Marketing Communication Governance through launch preparation milestones and GTM forums. Co-lead the integrated Marketing GTM Process of new
- Ford Pro products, services, and experiences in close collaboration with global, regional, and local marketing leads
Support Markets’ Commercial Initiatives
- Provide strong marketing support to markets on B2B enablers, initiatives, and program expansions when required. Give marketing inputs to help expand Ford Pro commercial offerings and services such as Ford Pro Converter, telematics, website development, etc.
(Please refer to JD above)
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- Bachelor's degree or higher in Business Management
- 7-10 years’ experience in Business-To-Business (B2B) Marketing / Communications. Commercial sales experience is beneficial
- Automotive experience is beneficial
- Prior experience in brand strategy and developing B2B marketing launch plans. Knowledge of corporate processes, software/connectivity, customer service, and B2B sales is an advantage
- A high-performance team player who collaborates effectively to deliver results
- Strategic leader with strong communication skills, management ability, and presence
- ‘Can-do’ attitude, promoting commercial customer centricity and simplification
- Dependable, committed, and highly responsible to deliver outcomes
- Confidently able to lead, motivate, and manage others by influence
- B2B communication strategy, customer and commercial insight; brand positioning, marketing mix; relationship management; cost management and ROI efficiency
- Understanding of commercial customer marketing and effective GTM approaches
- Experience with regional marketing and understanding of local markets
- English fluency
- Flexibility on working hours given global HQ and market time zone differences
- Expert stakeholder management, ability to negotiate and bring others on the journey
- Ability to lead and manage NDA projects and craft business/marketing strategies suitable for commercial customers.