General Manager, IMG Marketing Strategy & Integration

IMG – International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets

Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences

• Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development. 
• Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
• Enables and supports IMG local Markets with integrated communications strategic capability and development. 
• Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
• Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
• Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives. 
• Leads and provides strategic counsel on IMG market research programs relating to customer communications. 
• Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
• Supports on marketing strategy for special IMG business and communications projects. 
• Sets the early direction of brand and customer communication strategy to support IMG’s EV transformation, inclusive of Connectivity and Marketing Services.

Leads IMG interface with Global Marketing for Brand, Product and Experiences

• Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
• Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
• Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office. 
• Leads rollout of global brand strategy and guidelines across IMG

Manages Agency partners to deliver Integrated Customer Communications

• CX: Defines and leads CX customer communications strategy and content
• Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
• Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
• Co-leads annual Agency rating process and global submissions/reviews related to customer communications.

Leads Development of regional scalable Creative Assets for Brand, Product and Experiences

• Leads development of scalable demand creation/fulfillment mid-funnel content. 
• Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets. 
• Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.  

Leads Development of Marketing GTM Launch Plan

• Leads development of centralized marketing launch/GTM plans and execution for IMG.
• Leads IMG regional marketing launch meetings and activities as required.
• Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc 
• Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.

Co-Leads Regional Marketing Communication Governance

• Responsible for IMG governance and implementation of global brand framework, standards and tools.
• Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads. 
• Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
• Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.

Guides Effective, Efficient Media Strategy

• Develops regional media strategy and tools to support market media effectiveness and efficiency.
• Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
• Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.  

Direct Reports

• Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
• IMG Marketing Integration Fulfillment Manager [LL6]. GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
• IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.

(Refer to JD above)

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• Degree in Marketing or Business Management
• At least 15-20 years of experience in Marketing, Brand and Communications
• Automative experience is beneficial
• Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
• Expert communication skills and a high-performance collaborative team player.
• Strategic, proactive leader with superior management skills and senior presence
• Optimistic ‘can-do’ attitude, promoting customer centricity and simplification. 
• Dependable, committed, and highly responsible to deliver outcomes
• Confidently able to lead, motivate, and manage others by influence – especially important with cross-functional integration
• Experience with Regional Marketing and understanding of IMG markets
• Flexibility on working hours given global HQ and market time zone differences
• Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.