Imagine how you could inspire learning around the world. At Apple, we believe that all learners deserve experiences that spark curiosity, creativity, and confidence. By creating innovative tools and resources, we empower educators to unlock the unique genius in every learner, transforming how the world learns and grows! Are you ready to inspire and educate students and leaders educators about the benefits and power of Apple products? Apple's Education Marketing team is seeking an experienced and passionate marketer who believes in the positive impact Apple products can have on institutions and students.
Description
In this role, you will drive Apple’s Education marketing strategy for Southeast Asia. You’ll engage deeply with local business partners, and customers including educators, policy makers and students of institutions to understand local education and learning needs, and drive their awareness and adoption of Apple Education resources and products. You’ll determine how best to communicate Apple’s unique value proposition across all mediums, create and implement effective campaigns and also, collaborate and influence cross-functional teams. And you’ll carefully track and analyze results to drive excellence. - Set the strategic direction and drive tactical execution of marketing programs and channel campaigns to support Apple's efforts in education markets in Southeast Asia. - Collaborate with a team of passionate, creative, and self-directed individuals. - Design and launch programs for students and institutions. - Create visual and engaging content that can be delivered across mediums to support Apple’s strategic vision. - Collaborate with teams in Marketing, Sales, Marcom, PR and Retail to drive program priorities, narratives and results. - Track performance of initiatives and overall customer momentum in education across strategic focus areas.
Minimum Qualifications
Preferred Qualifications
ส่งเรซูเม่
Description
In this role, you will drive Apple’s Education marketing strategy for Southeast Asia. You’ll engage deeply with local business partners, and customers including educators, policy makers and students of institutions to understand local education and learning needs, and drive their awareness and adoption of Apple Education resources and products. You’ll determine how best to communicate Apple’s unique value proposition across all mediums, create and implement effective campaigns and also, collaborate and influence cross-functional teams. And you’ll carefully track and analyze results to drive excellence. - Set the strategic direction and drive tactical execution of marketing programs and channel campaigns to support Apple's efforts in education markets in Southeast Asia. - Collaborate with a team of passionate, creative, and self-directed individuals. - Design and launch programs for students and institutions. - Create visual and engaging content that can be delivered across mediums to support Apple’s strategic vision. - Collaborate with teams in Marketing, Sales, Marcom, PR and Retail to drive program priorities, narratives and results. - Track performance of initiatives and overall customer momentum in education across strategic focus areas.
Minimum Qualifications
- 5+ years of program management and marketing experience in the education or related industries
- History of building meaningful marketing programs and content with high impact.
- Creative and authentic storyteller with exceptional writing, editing, and design skills
- Flexibility to travel (up to 30% of the time)
- Since this role focuses a lot on Thai market, fluency in English and Thai is required
Preferred Qualifications
- Strong ties to the ed-tech community and education leaders, and an understanding of the drivers of education technology purchase decisions in K12 and Higher Education.
- Possess knowledge of competitive and third party products, software applications and market trends across consumer and education segments.
- Experience building and leading projects and influencing cross-functional partners.
- Excellent organizational, analytical, communication, and interpersonal skills with strong attention to detail and very high standards of quality.
- Experience working with creative and event agencies.
- Ability to prioritize and handle multiple projects to meet aggressive deadlines.
- Excellent analytical skills Strategic planning expertise
ส่งเรซูเม่