The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities
1. Sourcing of new Live Creators to onboard onto the platform
a. In App - via data analysis of trending, value generating Live Creators.
b. Bringing in Live Creators outside of the Livestreaming ecosystem to succeed in LIVE
c. Good mix of expert Live Creators from rival apps & high value creators across other verticals
2. Development of Live Creator growth plans
a. Cultivate strong relationships with Live Creators
- Strong understanding and capability of LIVE streaming market - in relation to KOL Agencys & MCNs.
b. Key tasks for Live Creators to complete
c. Support via resource allocation (visibility, traffic, marketing)
d. Direct guidance, consultations and advice to facilitate growth depending on the lifecycle of the Live Creators
- Celeb/SuperStar/Influencer
- Novice, Intermediate, Advance
e. Showcase incremental growth of key metrics including revenue & watch UV.
f. Achieve Live Creator probation pass rate basis key metrics to be achieved within the first 2 months
3. Education
a. Create workshops to show Live Creators how to improve
b. Internal rules and regulations per vertical
4. Activity in the Ecosystem
a. Custom campaign creation
b. Active participation in existing campaigns
c. Active PK participation
d. Build strong showcase of Live Creators to expand the perception and marketing of LIVE
e. Minimum core KPI for GLR, Duration
f. Income Target achievement via content based solo LIVE
5. Policy support
a. Support Creators in ban/unban issues
b. Account support
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