About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom : A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Some of the things we'd like you to do:
- Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Development multiple case studies throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
- Accountable for the completion of and adherence to Campaign Analysts Plans
- Responsible for the quality of reporting and insights within assigned campaigns.
- Host client 1-1 meetings and sync-ups
- Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
- Identify new vendors/partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
- Support global alignment and collaboration at the Client Pod level
- Ensure successful onboarding of new Essentials by creating onboarding plans
- Manage 2-4 direct media planning reports to support career growth/development
A bit about yourself:
- At least 4-6 years’ experience in the Digital Media or Advertising field
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) Preferred
- Strong written and verbal communication skills including the desire to progress
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
