POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Business Unit: Consumer & Marketplace Insights
Full-time
A DAY IN THE LIFE…
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Implement market research tools to understand deeply who the target consumer is, what they do, and why.
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Produce timely, accurate, and actionable market share analyses across categories, channels, and competitors using NIQ, Kantar, and internal dashboards.
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Apply correct methodologies, guidelines, and standards in all research studies.
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Provide relevant insights through competitive and customer analysis.
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Collaborate with brand teams to validate hypotheses, concepts, and communications.
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Provide insights for ICPs, MBSs and support category and brand strategy development.
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Co-develop frameworks to embed consumer centricity across all business steps.
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Use tools like MROI PlanIQ and Talkwalker dashboards to measure marketing effectiveness and consumer sentiment.
ARE YOU A FIT?
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Minimum 5 years' experience in market research or equivalent FMCG and / or strategic planning at Communication / Media Agency
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Experience in leading and managing teams
