About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This opportunity will be with Tools for Humanity
About the Team:
This role sits at the intersection of the Marketing and Integrated Communications, and formally reports into the CMO and CCO. The Marketing team is responsible for brand, marketing, creative and growth for TfH and World. The Integrated Communications team is responsible for helping to drive and shape positive sentiment and develop community regarding the World protocol. Tasked with creating and managing World's Integrated Communications efforts (earned and owned), the team oversees everything from community management to earned media and content creation. Marketing and Integrated Communications work closely together on all initiatives and this role will lead both.
About the Opportunity:
The Regional MarComm role is Thailand is responsible for developing and executing a regional marketing and integrated communications strategy and plan to increase brand awareness, positive sentiment and drive growth. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring to everyone.
The ideal candidate is a full-stack marketing and integrated communications professional, self-directed, intrinsically motivated to work hard, creatively strong, deeply experienced in marketing and communications strategy, strategic planning, omnichannel execution (earned, owned, paid) reporting and measurement, managing creative development with vendors and designers and skilled at driving executive-level communications, crisis communications, and stakeholder management.
In this role you’ll be responsible for:
Creating, developing and implementing a comprehensive marketing and integrated communications strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, customer segmentation
Driving awareness and positive brand sentiment that inspires app downloads and Orb sign-ups
Partnering with regional operations teams and other cross functional stakeholders (product, legal, policy, etc.) to drive the development, execution and continuous improvement of World’s expansion strategy
Connecting global and local efforts by aligning global visions with local marketing and communications strategy and plan and sharing findings from regional teams to advise global strategies
Collaborating with diverse vendors and internal specialists to get campaigns developed, designed, reviewed and deployed at a high creative standard
Maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager
About You:
7+ years of relevant experience in marketing, communications, brand, public relations or related fields, ideally in a fast-growing tech space or consumer brands
You’re a go-getter. You are adaptable, scrappy and ready to work hard, learn new things, innovate and take extreme ownership to get things done with high impact
Your interdisciplinary skillset enables you to get things done faster
You navigate through complexity to achieve results; you pull together diverse individuals with different interests to drive outcomes
You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)
You have a strong creative eye and can manage the local brand and ensure high creative standard across your region
You possess a strong understanding of local culture, communities and the best ways to reach them and are excited to travel globally
You are fully fluent in English and Thai and have Thai work authorization
You are based in Bangkok (or willing to relocate) and ready to be in-office with local operations team
Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design, etc.
