Responsibilities
- Define and own the growth strategy for Thailand, aligned with country and group-level goals.
- Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives.
- Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand.
- Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs.
- Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows.
- Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics.
- Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns.
- Monitor competitor activity and market trends to identify new growth opportunities.
- Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.
Requirements
- 5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps.
- Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing.
- Deep understanding of Thailand’s digital ecosystem, consumer behavior, and regulatory environment.
- Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.).
- Experience leading teams and working cross-functionally with product, data, engineering, and design.
- Fluent in Thai and English, with excellent communication and storytelling skills.
- Comfortable working in a fast-paced, high-ownership startup culture.
- Chinese is a must.
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