Develop channel-specific pricing and product packages tailored to different customer groups to increase order frequency.
Analyze sales data across channels (online, offline, CRM) to identify opportunities for sales growth and customer retention.
Prepare campaign performance reports, tracking metrics such as Conversion Rate, Average Order Value (AOV), and Re-purchase Rate by channel and customer type.
Leverage data insights to design effective promotions and measure Return on Investment (ROI) for each campaign.
Plan and manage CRM campaigns via Line Official Account (Line OA) including Broadcasts, Segmentation, and Loyalty-based Offers.
Design customer journeys and tailored communication plans for different target segments.
Collaborate with the sales team to develop sales support tools and marketing collateral.
Coordinate with the delivery team and external partners (e.g. condominiums, office buildings) to implement co-promotion campaigns.
Analyze customer feedback and responses to refine strategies for each channel and target group.
Monitor and report on campaign impact on sales, providing strategic recommendations based on customer data analysis..
Bachelor s degree in Marketing, Business Administration, Economics, Statistics, Digital Marketing, or other related fields.
Minimum of 3-5 years of experience in marketing, customer data analysis, or campaign planning.
At least 1 year of hands-on experience in CRM campaigns, such as Line OA, customer segmentation, or loyalty marketing.
Strong understanding of channel strategy and customer purchasing behavior in both B2C and B2B segments.
Proficient in data analysis tools, including Excel (Pivot Tables, VLOOKUP) and BI platforms (e.g., Power BI, Google Data Studio).
Skilled in promotion planning and analysis with a focus on ROI and performance optimization.
Hands-on experience with Line Official Account (Line OA) and CRM systems for customer engagement and re-purchase stimulation.
Good understanding of product assortment strategies and channel-based pricing models aligned with customer behavior.
Able to analyze campaign data and present findings clearly to relevant teams.
Capable of managing multiple projects simultaneously and coordinating across departments.
Possess a customer-centric mindset and the flexibility to adjust plans based on data and customer insights.
Detail-oriented, fast learner, and open to continuous improvement.
Contact Information: -
Human Capital Business Partner
Home and Office Delivery Co. Ltd.
Sangsom Building 14 Vibhavadi Rangsit Road Chomphon Sub-District
Chatuchak District, Bangkok 10900 Thailand.
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