Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Job Description
The Assistant Manager – Social Media will be responsible for developing, implementing, and overseeing comprehensive social media strategies for both Anantara Bophut and Anantara Rasananda. Based in Samui and Koh Phangan, this role requires a dynamic, creative, and detail-oriented professional capable of managing multi-property campaigns that reflect the luxury and cultural authenticity of the Anantara brand, as well as Guilty, a restaurant concept in Anantara Bophut.
Key Responsibilities
- Strategy & Planning:
- Develop and execute innovative social media strategies tailored to each property / outlet, ensuring alignment with overall brand objectives.
- Coordinate multi-property campaigns that maintain a consistent yet locally nuanced brand voice.
- Content Creation & Management:
- Oversee the creation, scheduling, and publishing of engaging multimedia content across platforms (e.g., Facebook, Instagram, LinkedIn).
- Collaborate with in-house creative teams and produce high-quality, visually compelling content.
- Performance Analysis:
- Utilize analytics tools to monitor campaign performance, track key metrics, and adjust strategies based on data insights.
- Prepare regular performance reports and present findings with actionable recommendations.
- Community Engagement:
- Foster and maintain active engagement with online communities, influencers, and potential partners.
- Respond promptly and professionally to guest inquiries and feedback on social platforms.
- Collaboration & Coordination:
- Work closely with cross-functional teams including marketing, PR, guest services, and operations to ensure integrated communication strategies.
- Manage relationships, ensuring clear communication of goals and consistent delivery of services.
- Crisis & Reputation Management:
- Monitor social media channels for potential issues, proactively manage any crisis situations, and ensure swift resolution to protect brand integrity.
- Industry Trends:
- Stay up-to-date with emerging social media trends, digital marketing innovations, and competitor activities to keep the properties ahead of market shifts.
Qualifications
- Educational Background:
- Bachelor’s Degree in Marketing Communications, Public Relations, or a related field.
- Experience:
- 3-5 years of proven experience in social media marketing within the hospitality industry.
- Demonstrated experience in managing social media initiatives for multi-property clusters is highly desirable.
- Experience in directing and collaborating with media agencies is beneficial.
- Skills & Competencies:
- Communication: Excellent verbal and written command of English.
- Creativity & Design: Strong creative acumen with a solid understanding of design principles to create visually appealing content.
- Technical Proficiency: Familiarity with social media management and analytics tools, as well as basic graphic design or video editing skills.
- Teamwork & Adaptability: A proactive team player with the ability to work under pressure in a dynamic environment.
- Analytical & Organizational: Demonstrated ability to manage multiple projects simultaneously, with strong attention to detail and time management skills.
Additional Information
Working Conditions
- Base Location: Samui, with regular travel between Anantara Bophut and Anantara Rasananda.
- Environment: Fast-paced luxury hospitality setting where creativity, adaptability, and effective communication are key.
