- Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
- Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
- Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external
- Begun to develop relationships with the key day-to-day team, client and media partner contacts
- Used your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
- Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team
- Motivated and inspired the team to produce a high quality work
- A thorough understanding of the client’s business, working as an extension of their marketing team and fostering strong relationships with key stakeholders
- Become familiar with the Mindshare Adaptive Marketing Framework, and applied it to client briefs
- Been involved with annual negotiations to maximise client investmen
- Ensured that your client servicing is best in class
- Trained and mentored junior team members
- Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment
- Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
- Developing innovative and effective digital communication solutions in response to client briefs
- Ensuring creativity, accuracy and timely output across the portfolio.
- You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
- Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
- Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
- At least 5 years in media planning experience or related field required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Ability to make decisions and use critical thinking
- Knowledge and use of various research systems
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