Leverage customer behavior data and insights to improve application flow and overall user experience.
Collaborate with UX/UI teams to turn journey pain points into seamless, intuitive experiences.
Integrate marketing campaign objectives into in-app journeys to drive engagement and conversion.
Work cross-functionally with Marketing, Product, Tech, and Customer Service teams to ensure alignment of journey goals.
Define and maintain a journey improvement roadmap aligned with business objectives.
Plan and execute A/B testing, journey experiments, and personalization strategies within the app.
Build journey dashboards and executive-level reports to track performance and impact.
Act as the voice of the customer in all initiatives related to the application.
Bachelor s degree in Design, Business, Marketing, Psychology, or human-centered design.
6+ years of experience in customer experience, UX, product design, or digital journey management.
Proven ability to lead customer journey mapping and service design workshops.
Proficiency in tools like Figma, Miro, Adobe XD, or Journey Mapping software.
Strong analytical skills with the ability to interpret customer behavior using tools like Google Analytics, Mixpanel, Hotjar, or other BI/data platforms.
Experience in industries such as retail, financial services, telecommunications, or technology.
Experience working with Agile/Scrum product teams.
Excellent communication, facilitation, and storytelling skills.
Job skills required: Google Analytics, Adobe XD, Product Design
Job skills preferred: Scrum
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