Manager, IMC Strategy (Flagship)

Samsung - กรุงเทพมหานคร

Position Summary

Individual will be responsible for developing and directing the creation and implementation of global marketing and communication strategies in order to effectively promote the company and its products. Proactively develop and enhance the corporate brand and image; determine the mix of tactics, market activities and communication materials to strategically position the company with target markets; work collaboratively with other departments, and provide strategic guidance on marketing planning and implementation to the company business units.

Role and Responsibilities

Develop IMC strategy and executions plan for all flagship or non-flagship brands that answer business objectives i.e. sales volume, market share, profit, and PTO

Work closely with the Business Leaders & PMs in charge to support the development of Business Plan (including short and long-range marketing strategy, launch plans) to maximize sell-out

Possess comprehensive knowledge of the products under responsibility and accountability in order to develop effective communication strategies

Project owner of 360 communications: drive cross-functional team to develop holistic communication campaign, including providing & analyzing information to help set objectives for each function i.e. digital marketing, media, event, PR, online, retail

Manage and share key message with key stakeholders to ensure alignment all communication channels and materials

Manage and coordinate any outside agencies & vendors

Plan and allocate available resources i.e. budget and manpower to maximize efficiency, creativity and collaboration in building and maintaining consistent branding across marketing channels

Set, record, track and monitor the budget against KPIs

Monitor communication deliverables on a regular basis, make brief presentations, evaluate all marketing tactics and develop plans

Design and trace all the best practices implemented for all marketing communication activities

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