The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

Responsibilities:
1. Business Analytics and Strategy:
- Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including:
1) User segmentation and CRM
2) A/B testing and experimental design
3) Commercial campaign performance and budget efficiency
4) Campaign supply improvement (e.g. seller assortment quality)
5) Conversion funnel and user journey optimization
- Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
- Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions

2. Performance Tracking and PnL optimization:
- Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
- Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
- Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI

3. Cross-Functional Collaboration:
- Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
- Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements