MAIN PURPOSE OF ROLEContribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales teamDevelop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels MAIN RESPONSIBILITIESConduct progressive, persuasive, omni-channel customer interactions to develop brand loyalty by defining value and ROI from the customer’s perspectiveBuild strategic relationships with key customers (e.g., KOLs, department heads, buyers, hospital administrators) through omnichannel channel platforms (digital, remote/virtual & face-to-face)Define and deliver value throughout the total customer lifecycle using an omnichannel engagement strategy to continuously increase network of influenceConduct customized, influential interactions with customers throughout the customer lifecycle that increase demand and use of Abbott brand products throughout the territory/area.Develops an integrated territory/area strategy based on customer/ account performance and potential, incorporating omnichannel engagement activities and success measuresLeverages segmentation data, digital and market insights and healthcare trends to prioritize customers/accounts and drive maximum value throughout the territory/areaTracks territory/area progress using a variety of data and analytics to anticipate and address account performanceMaintains and shares knowledge of current and emerging digital tools and platforms, and the value each offers relative to HCP engagementBuilds capability, in self and in medical reps, with a variety of digital tools and platforms to ensure strategic use of omnichannel engagements based on customer needs and preferencesIntegrates digital throughout customer engagement, insight and management activitiesTranslates and relates digital data into real-life observations, to build connection between what customers ‘do’ and ‘how that is represented by data’Leverages and contributes to 360 customer data at all levels of accounts, integrating online and offline customer behaviorsDerives territory/area-level insights by integrating customer, consumer, marketing and healthcare dataWorks cross-functionally with Marketing and Analytics to share territory/area-level insights and optimize behavioral analytics of customers and accounts.Maintain a strong understanding of the marketGenerate insight, handle risk, anticipate future trends and respond appropriately in accordance with the (brand) strategy.Understand the quantitative and qualitative factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities; and to exercise sound judgment in making decisions that maximize profitability, and the ability to prioritize actions based on ROIQUALIFICATIONSEducationEducation Level: Associates Degree (± 13 years) Experience/BackgroundExperience: Minimum 4 years in sales management, ethical channel