Manage marketing campaign initiatives including mechanics planning, budget optimization, user segment breakdown, testing and performance analysis.
Provide details plans for marketing campaigns or testing initiatives, aligning them with the overall business objectives.
Regularly review and analyze key commercial/marketing metrics to provide insights that guide decision-making for campaign improvement.
Conduct data-driven analysis to serve current business direction for ShopeePay, SeaMoney and related businesses.
Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders.
Provide actionable insights and recommendations that will be used to support or devise new marketing strategies.
Support other special projects as requested.
Requirements: Bachelor or Master s degree in Marketing, Business, Economics, Data Analytics, or related field of study.
At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries.
Strong technical skills with experience in SQL is a must.
Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result.
Strong analytical and logical reasoning skills.
Excellent communication skills in both written and verbal format in Thai and English.
Reliable and good team player who enjoys a fast-paced and iterative environment.
Job skills required: English, SQL