Position : Head of Expert Marketing
Responsibilities:
- Responsible for leading the Thailand Expert Marketing Strategy aligned with SEAT Area Expert program. Key role in collaborating and influencing local market stakeholders to invest behind Expert marketing and to execute the program flawlessly.
- Maximize the recommendations of our brands by Healthcare Professionals.
- Partners with relevant Area & Local Brand and Expert teams to create a robust expert brand plan for Thailand across categories. Includes clear strategy, execution and investment plan across Expert Go To Market, HCP Engagement and Fieldforce Capability programs.
- Manages the content plan for key brands – create a relevant communication plan and drive adaptation from Area and Global where necessary.
- Champions Expert insight, rooted in Science, Patient and HCP understanding, and leads the learning plan to fill in any insight gaps.
- Leverage various data points and analytics to execute the digital transformation expert programs and guide teams on Expert Field Force Effectiveness. Focus on analytics to continue to optimize ROI.
- Works in collaboration with Area Medical Affairs, Regulatory Affairs team to build a coherent and compelling program geared towards HCP and External Engagement.
Requirements:
- Bachelor’s degree
- Minimum 10 years Level of Job-Related Marketing / Sales Experience Required including managerial experience, ideally in Healthcare-OTC/ Pharma/Wellness-FMCG
- Proficiency in Field Force detailing strategy and understanding of its capability, and execution (i.e: SFE KPI tracking)
- Experience in field force optimization (eg: segmentation, targeting, efficient organization sizing) is ideal but not required.
- Comfortable to work in multicultural environment
- Proven change management experience
- Has digital transformation experience
- Strong communication and interpersonal skills.
- Strong analytical and problem-solving skills
- Has a growth mindset and high learning agility.
- Passionate team player with positive and enthusiastic attitude
- Proficiency in understanding and using condition, product-based science
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
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