What's your role in the team?
Pomelo Fashion is a leading online fashion company in Emerging Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast fashion style to Emerging Asia through a technology driven, vertically integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends and data.
Key Responsibilities:
- Actively manage and execute customer engagement across key eCommerce channels, including email, push notifications, in-app messaging, LINE, and more.
- Support the development and implementation of omnichannel engagement strategies across both digital and offline touchpoints.
- Coordinate and schedule daily marketing communications to ensure timely and consistent messaging across platforms.
- Oversee the end-to-end customer journey—from first interaction through purchase, post-purchase follow-up, and ongoing retention—ensuring a seamless and connected experience.
- Craft and deliver personalized, data-informed messages via email, push, and other direct channels, aligned with user behaviors, preferences, and lifecycle stages.
- Create and manage communication according to marketing sequences, onboarding flows, and nurture campaigns to drive engagement and retention.
- Be able to monitor and analyze engagement channels performance and proactively develop strategies to improve the performance.
- Stay current with industry trends and best practices in customer engagement and retention to inform campaign strategy and execution.
- Conduct quality assurance checks across all engagement messaging to ensure flawless execution—including correct links, audience segmentation, dynamic content, and overall message accuracy.
Who are we looking for?
Job Requirements:
- Bachelor’s degree
- Native language proficiency in both English & Thai
- Responsible and able to excel in a fast-paced environment
- Strong team player with the ability to collaborate across departments
- Keen interest in CRM and Lifecycle Marketing
- Exceptional analytical, conceptual, and problem-solving abilities
- Excellence in attention to detail and confidence in execution