Engagement Associate

What's your role in the team?

Pomelo Fashion is a leading online fashion company in Emerging Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast fashion style to Emerging Asia through a technology driven, vertically integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends and data.

Key Responsibilities:

• Actively manage and execute customer engagement across key eCommerce channels, including email, push notifications, in-app messaging, LINE, and more.
• Support the development and implementation of omnichannel engagement strategies across both digital and offline touchpoints.
• Coordinate and schedule daily marketing communications to ensure timely and consistent messaging across platforms.
• Oversee the end-to-end customer journey—from first interaction through purchase, post-purchase follow-up, and ongoing retention—ensuring a seamless and connected experience.
• Craft and deliver personalized, data-informed messages via email, push, and other direct channels, aligned with user behaviors, preferences, and lifecycle stages.
• Create and manage communication according to marketing sequences, onboarding flows, and nurture campaigns to drive engagement and retention.
• Be able to monitor and analyze engagement channels performance and proactively develop strategies to improve the performance.
• Stay current with industry trends and best practices in customer engagement and retention to inform campaign strategy and execution.
• Conduct quality assurance checks across all engagement messaging to ensure flawless execution—including correct links, audience segmentation, dynamic content, and overall message accuracy.

Who are we looking for?

Job Requirements:

• Bachelor’s degree
• Native language proficiency in both English & Thai
• Responsible and able to excel in a fast-paced environment
• Strong team player with the ability to collaborate across departments
• Keen interest in CRM and Lifecycle Marketing
• Exceptional analytical, conceptual, and problem-solving abilities
• Excellence in attention to detail and confidence in execution