Source, recruit, and manage creators in the family/parenting category across platforms.
Build strong relationships with creators and brand to support long-term collaboration.
Match creators with suitable product categories and campaigns based on performance, audience, and content style.
Grow creator's community and identify creator community's brand persona.
Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform.
Plan strategically and analyze deeper partnership models beneficial for creators and platform.
Maintain and cultivate the growth of TikTok creator towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth.
Collaborate with cross functional team teams (marketing, category, and performance) to brief creators and execute high-impact campaigns.
Monitor and analyze creator performance metrics (CTR, GMV, ROAS, engagement,Join rate) to optimize campaigns.
Role out Genre campaign from end to end.
Including timeline management and task allocation.
Ensure content aligns with campaign objectives, brand tone, and platform best practices.
Guide creators on storytelling, formats, hooks, and trends specific to family and parenting audiences.
Stay updated on parenting trends, family consumer behaviors, seasonal campaigns (Mother s Day, Back-to-School, etc.).
Provide insights and recommendations to improve creator strategies and product-market fit.
Qualifications
Minimum Bachelor's Degree or above.
English proficiency and Thai language proficiency.
Above 5 years of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN.
Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating mature as well as up and rising creators KOLs, with proven successful case(s).
Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset.
Strong planning skills for online & offline campaigns, creative and good at brain-storming.
Be enthusiastic, responsible, result-driven and efficient, can work under pressure.
E-commerce background is a plus.
Job skills required: English, Social media, Enthusiastic