OpenMind:
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
Reporting of the role
This role reports to: E-Commerce Director
3 best things about the job:
3 best things about the job:
- Opportunity to explore career in the rising field of eCommerce
- Opportunity to work with various categories of global clients; from FMCG to luxury
- Working on holistic digital media planning: external media and eCommerce media
Measures of success –
In three months:
- Gotten an understanding of the agency portfolio of clients.
In six months:
- Started to build relationships with the key decision makers within the client and agency organizations
In 12 months:
- Been able to independently propose E-commerce overall strategy to meet clients’ requirements
Responsibilities of the role:
- Make annual, quarterly, monthly media & promotion plans in line with brands’ annual marketing/sales plans and conduct execution & optimization based on performance results and sales ROI.
- Make monthly, quarterly, annual performance analysis and reviews and give recommendations for next eCommerce and digital campaign.
- Collaborate with e-Retailers (open markets, social commerce, general malls) to seek new media opportunities to drive more eCommerce sales.
- Have regular sales performance review meetings with clients, in which assess EC and digital campaign and EC promotion activities and provide insights/recommendation/action plans by analyzing and reviewing traffic by T/P and its sales trends correlation.
- Build good relationship and work closely with clients and media partner
What you will need:
- At least 4 years’ experience in E-commerce or Digital Media Agency
- Deep knowledge and experience in the operation of E-commerce platforms
- Good communication and team management skills
- Experience in data analysis and developing strategies based on data
- Experience with new/emerging media, a plus
- Good Command in English both speaking and writing skills
ife at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.