Company Description
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
Job Description
Job Summary
Brand Manager will lead the assigned therapeutic area portfolio (Oncology/ Haematology), driving the launch, market leadership, and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.
Roles & Responsibilities
- Develop robust marketing insights for the Brand Plan with a patient-centric focus.
- Maintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Develop portfolio for the Oncology/Haematology therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
- Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
- Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
- Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
- Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
- Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
- Support the product listing with institutions (government and private hospitals).
Qualifications
Qualifications, Experience, Skills & Attributes
Educational qualification: Bachelor’s / Master’s degree in Science or Marketing or Business
Minimum work experience: 3 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required
Skills & attributes:
- Good interpersonal, presentation and cross functional skills.
- Strong analytical, influencing, and strategic thinking skills.
- Strong competency and acumen in business and marketing.
- Proven experience in developing and implementing robust, effective integrated brand plans.
- Ability to generate good insights for synthesizing robust marketing strategies.
- Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
- Familiarity with the pharmaceutical industry business, policies, and procedures.
- Strong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials.
Additional Information
Dr Reddy’s Laboratories (DRL) is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is DRL’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, colour, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.