POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG
A DAY IN THE LIFE…
-
Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
-
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
-
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
-
Contributes to development and executes strong, functionally aligned brand.
-
Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
-
Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
-
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
-
Bachelor’s degree in Marketing, Business Administration or related field.
-
Minimum 5 years of experience in Brand Management from FMCG (MNC)
-
Strong in people & project management.
-
Experienced in business planning, monitoring, analysis, and strategizing.
-
Leadership & coaching principles.
-
Computer Literacy.
-
Good command in English & Thai.