Overall
- Develop and implement integrated marketing strategies to enhance the hotel’s brand positioning and drive revenue.
- Ensure consistency in branding across all marketing materials, digital platforms, and guest experiences.
- Plan and execute hotel-wide marketing campaigns for rooms, F&B, and events in collaboration with the Sales, Revenue & Reservations teams.
- Manage partnerships with advertising agencies, designers, and media outlets for promotions and creative content.
- Oversee the creation and distribution of press releases, media kits, and editorial content.
- Organize and manage media events, press conferences, and influence collaborations to enhance brand awareness.
- Develop and manage the marketing budget, ensuring cost-effective strategies that maximize ROI and align with latest hotel priorities.
- Lead, mentor, and oversee the marketing team, providing guidance and ensuring high performance.
Digital Marketing
- Oversee the hotel’s website content, SEO strategy, and online presence incl. content on OTAs to maximize traffic and engagement.
- Oversee development and execution of social media campaigns across key platforms, ensuring engaging content and audience growth.
- Oversee development and execution of paid digital advertising campaigns (via agency or directly managed) to drive direct bookings and revenue.
- Track and analyze campaign performance metrics to optimize marketing ROI.
- Work closely with the IHG regional and corporate marketing teams to align with global brand initiatives.
Business Development & Market Intelligence
- Identify new market trends and opportunities to position the hotel as a preferred lifestyle destination.
- Build and maintain strong relationships with media, influencers, and key industry stakeholders.
- Identify and establish strategic partnerships with brands, tourism boards, and lifestyle companies to enhance marketing reach.
- Develop co-branded marketing initiatives with relevant partners to attract new guests and business opportunities.
PR & Brand Reputation
- Monitor the hotel’s online reputation across review platforms (TripAdvisor, Google Reviews, etc.) and flag to Ops team for further handling/review response.
- Handle crisis communication and PR responses to maintain a positive brand image.
- Support MCM in ensuring guest feedback and complaints via social media are addressed professionally and effectively.
Safety, Quality & Environmental Responsibilities
- Knows and applies IHG security and evacuation procedures (in case of fire, etc.)
- Ensures the safety of the people and hotel assets within the office.
- Monitor and oversees the quality of performance of their team following the set annual objectives