Roles & Responsibilities:
- Develop strategies to build user awareness and engagement with fashion assortments on the TikTok e-commerce platform.
- Plan and set up marketing campaigns, ensuring alignment with business objectives and key promotional calendars.
- Manage end-to-end execution of campaigns, from launch to post-campaign analysis, ensuring timely delivery, accurate setup, and continuous performance monitoring.
- Work closely with marketing, content, product, and operations teams to align on campaign goals and ensure smooth, coordinated execution.
- Track campaign data in depth, conduct post-campaign analysis, and clearly articulate key insights and next steps to optimize future campaign performance.
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