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Job Posting Location
BangkokJob Summary
Along side with AIS’s MKT and Brand Communications under MKT Department, the Teen MKT Activation Manager under PR Department is responsible for developing and implementing targeted teen segment marketing activation strategies and campaigns that effectively reach, engage and create buzz noise to teenage audiences.This role requires a deep understanding of teen culture, segmentation trends, and behaviors, and the ability to create compelling and relevant content and experiences. The manager will collaborate with cross-functional teams such as Brand Team, Point & Privilege, MKT MarCom, Advance Contact Center (ACC) or HR etc. to drive AIS brand awareness and loyalty among teen consumers.
Job Description
- Strategic Teen Activation Planning focuses on teen engagement.
- Project or Campaign Management: Supervise and manage teen marcom campaigns, including digital, social media, influencer partnerships, events, and experiential teen activation marketing.
- Strategic content creation: Oversee the creation of engaging and relevant content that resonates with teens, including online video clip creation on TikTok, IG, FB etc. Key visual design, viral content, social media posts, and blog articles if desired.
- Budget Management: Develop and manage budgets for teen marketing initiatives, ensuring cost-effective allocation of resources and maximizing ROI.
- Performance Tracking: Monitor, analyze, and report on the performance of teen marcom campaigns, using data to optimize and improve future initiatives.
- Team Management
Recruiter
Kanokon Chuencharoen (กนกอร ชื่นเจริญ)
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