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Job Posting Location
Bangkok
Job Summary
Sport Marketing and Go to Market
Job Description
Responsibilities
- Develop go-to-market plans and execute marketing strategies and campaigns to drive subscriptions, revenue, and viewership for both the Premier League and Thai League.
- Define the target audience and key messages to effectively reach and engage the target audience.
- Manage and oversee a range of media channels aimed at driving sales growth, including direct-to-customer media, in-store visibility, and integrated online and offline platforms.
- Manage all sales channels efficiently, delivering sales support information, materials to support sales team, or incentives program when needed.
- Manage all content displayed on AIS PLAY broadcasting platforms, including big matches and matchday programming.
- Design the end-to-end customer journey, oversee full implementation, and ensure a smooth and successful deployment, including preparing customer Q&A and managing customer inquiries.
- Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
- Motivate and maintain relationships with partners and work closely with them.
- Work closely with cross-functional teams, including communication, public relations, social media, product development, regional marketing, and internal designers.
- Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
- Take prompt action and remain on standby to manage any urgent changes.
Candidate Qualifications:
- Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
- 5–8 years of experience in marketing, content strategy, or commercial operations—preferably in media, sports, or digital platforms.
- Proven track record in developing and executing go-to-market strategies and multi-channel campaigns.
- Strong understanding of sports fan behavior and ability to craft engaging, targeted messaging.
- Experience managing sales channels and supporting sales teams with tools, materials, and incentive programs.
- Familiarity with content management across digital broadcasting platforms.
- Skilled in designing and implementing customer journeys, including handling inquiries and preparing FAQs.
- Strong analytical skills with the ability to monitor performance, generate reports, and optimize future initiatives.
- Excellent collaboration skills to work cross-functionally with internal teams and external partners.
- Budget management experience with a focus on ROI and resource efficiency.
- Ability to work under pressure and respond quickly to urgent changes or challenges.
Recruiter
Alisa Promchotchai (อลิสา พรหมโชติชัย)
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