POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Business Unit: Nestlé Health Science
Full-time
A DAY IN THE LIFE…
Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders
Develops and implements detailed local marketing plans (product, price, place and promotion), including: 1) Direct To Consumer (DTC) communication, digital, media plans, etc. and 2) list price, Total Trade Spend (TTS) and GRP within channels and 3) Identifies "test and learn" opportunities in the market.
Leads x-functional teams to drive alignment and flawless execution of strategic plans and tactical demand generation activities - including sales, regulatory affairs, operations, in order to implement the marketing plans, including Monthly Sales Review (MSR) and execution of I&R pipeline
Support and Deliver, in collaboration with Category / channel and Customer teams, shopper experiences that delight consumers / shoppers
Support, develop and successfully execute Bigger, Bolder and Better innovation & renovation
Co-ordinate and support the development of market/MBS plan for Health Ageing Category + other category Nestle Health Science operate
Create engaging brand experiences for consumers when and where they are most receptive to brand contacts
Accountable for the planning, managing and optimisation of the PFME spend
Contribute to the I&R process for brands, including short term renovation efforts and long term pipeline development, by providing input and ideas from the market (including plan and execution of market research whenever necessary) and then lead the operational execution in the market
In conjunction with Sales lead, CDT (trade marketing) engage with customers (eg, distributor, pharmacies, retailers) to support sales/account managers to build and develop the relevant channel and achieve optimum distribution levels and the right brand visibility in the PoS. Responsible for CCSD activities or work with NiM/appointed distributor team that provide CCSD support function.
Demonstrate leadership and facilitate development of his/her (direct & indirect) team
Lead and supervise and ensure that the I&R projects are well planned, identified and executed with the marketing teams and relevant local and regional/ global stakeholders to complete the New Product Launch plan and Go-to-market strategy. Also ensure the prioritization of the projects along with the right resource allocation. Also ensure adherence of project team to I2L process including set up of common project-based objectives
Lead contact with Healthy ageing category head and support the development of yearly category plans, PFME spend, & I&R pipeline development including Healthy Ageing category performance
Leading on digital/social media marketing strategy; Drive the competence of digital marketing / social media of his/her team
Lead contact with Global Digital / E-Business Head and support the development of yearly digital marketing / social media plan including E-Commerce sales update
ARE YOU A FIT?
Minimum of bachelor’s degree in Marketing, Science, Business Administration
At least 7-10 years of working experience in marketing preferably in FMCG MNC brands and/or product that has FDA control
Experience in new product development, concept development, and communication campaign
Ability to independently lead digital media and CRM projects such as website administration, consumer research, web technology assessment, e-commerce etc.
Ability to independently manage brands under challenging/demanding market environments to achieve and exceed goals
Background in Pharmacy or Science will be a plus.
