Marketing Communications Manager

Key Interactions

• Social Media
  • Develop, implement creative & compelling social media strategies, content and digital ads through all appropriate channels (FB, IG, LINE etc.) to support hotel’s commercial objectives
  • Community management and sentiment monitoring, compset monitoring
  • Grow network of blogger & KOL contacts, manage calendar of hotel and F&B outlet reviews and coordinate with all required departments. Issue vouchers for barter and other MKT related projects.
  • Compiling monthly reviews and analysis of social media performance
• PR & Partnerships
  • Develop and implement innovative public relations strategies to support the Hotel’s objectives.
  • Research and write news releases for trade and consumer media.  Design, coordinate and distribute press kits.
  • Develop media contacts, plan press conferences and other press activities. Conduct inspections as required.
  • Compiling monthly PR clippings pertaining to the Hotel.
  • Identify opportunities to strengthen the hotel’s positioning. Manage production & filming inquiries in collaboration with C&E team.
  • Support DOMC in responding to guest and public issues with final approval from General Manager
• Digital
  • Manage hotel’s IWS & content strategy
  • Assist DOMC in managing relations with external agencies for PPC ads and related
  • Assist DOMC ensuring content & images are updated on Hotel Content Manager (HCM) and other channels e.g OTAs. 
  • Implementation & roll-out of relevant IHG campaigns.
• Monitor and maintain control over MKT/public relations expenditures. Support DOMC in developing annual business plans and budgets.
• Promote teamwork and quality service through daily communication and coordination with other departments. Other hotel stakeholders include sales, F&B, rooms teams.
• Perform other duties and special projects as assigned.

PEOPLE

• Assist DOMC in managing day-to-day team affairs, including MKT interns, with the goal of developing pro-active, self-reliant team members who focus on delivering the best work to ensure continued success of the hotel on the market and create a working environment that is focused on great performance with visible, constant improvement.

GUEST EXPERIENCE

• Maintain and present the hotel to potential & appropriate media, ensuring that the way the hotel is being presented is in line with the brand positioning of Hotel Indigo.
• Overall ownership that guest expectations have been meet at all times are in line with Hotel Indigo standards and local SOPs
• Ensure that the communication between Marketing team and operations team is correct, fast and clear in order to deliver the right message to market.

RESPONSIBLE BUSINESS

• Identify opportunities & implement activities with the team that highlight our hotel’s determination to be a ‘good corporate citizen’.
• Identify opportunities & implement activities that support the IHG Academy.
• Work with the team to limit any negative impact on the environment, promoting active participation of the team in any initiative that is connected to activities for the environment.