YOUR MISSION
Country Merch will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising/local team’s strategy and guideline.He/she will be closely engaged with Stakeholders from cross functions – Wholesale/DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.
Task 1: Assortment Planning & Management
- Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
- Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
- Drive differentiation among key customers across all the Distribution Channels
- Provide seasonal analysis based on GTM timeline to provide puma products and competitors market insights.
- Manage country level GTM timeline
Task 2: Country GTM Alignment
- Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog and sell-in decks) and tradeshow set-up.
- Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
- Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
- Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.
Task 3: Country/Customer Specific Product Development
- Propose, plan and execute country/customer specific products to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.
Task 4: Merchandising Operations:
- Maintain Product Master line list with up-to-date data.
- Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country
- Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
- Own and execute day-to-day merchandising operations
- Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
- Own and execute day-to-day merchandising operations.
YOUR TALENT
- Bachelor’s degree or above.
- Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
- Experience in working with a sports/fashion branded environment
- Knowledge and experience with merchandising systems is preferable
- Minimum 5-7 years of experience is preferred.
- Excellent in MS Excel & Powerpoint.
- SAP knowledge Experience in working with merchandising system
- Fluently in English
