Drive omni-channel business development (in-store and online) by providing expert makeup services and personalized consultations, building strong client relationships, and embodying the brand’s image and values.
SKILLS
Adapted Communication - Beauty Services Activation - Brand Incarnation - Consumer Lifetime Planning - Consumer Needs Anticipation - Cooperation - Cross-Cultural Agility - Engaging Selling to End Consumers - Expertise-Based Trust Building - Make-Up - Professional Beauty Techniques - Public Speaking - Retail Tools Management - Storytelling - Social Media Trends Activation
KEY JOB ACCOUNTABILITIES
DEVELOP MAKEUP BUSINESS THROUGH SALES, SERVICES & EVENTS:
- Act as a true Brand Ambassador and role model (Grooming, Attitude, Tone of Voice), consistently demonstrating the brand’s values and commitments (causes, sustainability, etc.).
- Provide expert makeup consultations and applications to create memorable customer experiences, leveraging beauty tech tools and storytelling.
- Maximize consultation bookings to enhance customer engagement and loyalty.
- Generate sales and achieve targets by applying the brand’s selling methodology and maximizing selling opportunities through link-selling and cross-selling.
- Foster strong client relationships and long-term customer loyalty, offering VIP services through CRM tools and dedicated one-to-one consultations.
- Represent the brand(s) at local events (store activations, PR events, masterclasses)
- Ensure the proper monitoring and upkeep of Beauty Advisors’ and Omni Beauty Advisors’ on-counter image.
- Coach Beauty Advisors on makeup expertise and best practices.
- Master store tools (e.g., Cash Register, Time Management, Clienteling) and Beauty Tech tools (e.g., Diagnostics).
- Capture and analyze customer data both qualitatively and quantitatively for loyalty purposes, ensuring compliance with applicable data regulations.
- Handle customer objections and inquiries effectively and professionally.
- Manage Chat and Shop order processes.
- Stay updated on beauty trends, competition, and makeup innovations.
- Continuously upskill to adapt to the evolving luxury, beauty, and retail business landscape.
- Engage in conversational commerce, selling and consulting online via chat applications, following brand guidelines and tone of voice.
- Prepare, promote, and participate in live streaming and live shopping events (if applicable and aligned with brand strategy).
- Represent the brand as an influencer on social media (if applicable and aligned with brand strategy)
- Utilize online tools such as video consultations and chat applications.
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