We are looking for a dynamic and results-driven E-commerce & Social Media Executive to manage and grow Lyreco Thailand’s B2B e-commerce platform—one of the country’s leading purely B2B online distributors. You will take ownership of various areas of the e-commerce site, working to improve the look, feel, usability, customer experience, and ultimately drive sell-through performance. Success will be measured using tools such as Google Analytics 4 (GA4) and other performance metrics.

You will work closely with internal and external stakeholders—both in Thailand and overseas—in a highly collaborative and dynamic environment. Executing content and campaigns across multiple social platforms. This position is ideal for a hands-on, entrepreneurial-minded individual with strong communication skills in both Thai and English.

Main Accountabilities

E-commerce:

Maintaining and improving the look, feel, usability and content of Lyreco’s B2B e-commerce shop front (e-shop)
Identify priorities and marketing opportunities for new and existing products and categories on e-shop
Create and optimize SEO-driven content on Webshop, including product category pages and landing pages, to increase organic traffic and search visibility.
Support the improvement of on-site search experience using Algolia, enhancing usability and conversion rates through accurate and user-friendly search results.
Working with the Merchandising Teams to prioritize product sell through
Coordinating promotions and marketing campaigns
Working on a rolling promotional calendar with the key stakeholders engaging both internal and external contributors
Dual language content from English to Thai or Thai to English as needed

Social Media:

Creates engaging content, monitors and responds to interactions, analyzes data, and stays current on social media trends
Develop and manage content calendars for platforms like LinkedIn, Instagram, and Facebook
Create engaging posts, stories, and videos in collaboration with the creative/design team
Track social media analytics and suggest improvements.

Qualifications and Skills

Bachelor’s degree or above in marketing, communication, or any related fields
3-4 years of professional experience in Product & Content Marketing field, especially online field, and Social Media. Preferably with exposure to B2B markets.
Commercial mindset, up-to-date knowledge of local and global market trends.
Experience managing e-ecommerce sites and creating on-line content
Excellent in Thai & English copy writing
Be able to filter information and compose wording and create impactful but easy to understand content to targeted customers
Knowledge of Graphic designs is an advantage

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