Director of Sales & Marketing

Job Title: Director of Sales & Marketing

Location: Hyatt Regency Phuket Resort

Department: Sales & Marketing

Reports To: General Manager

Job Summary

The Director of Sales & Marketing (DOSM) is responsible for leading the Sales & Marketing team to drive revenue, market share, and brand awareness for Hyatt Regency Phuket Resort. This role involves developing and executing strategic sales & marketing plans, fostering strong relationships with key clients, and ensuring the resort achieves its revenue targets.

Key Responsibilities

Sales & Business Development:

• Develop and implement sales strategies to maximize revenue across all market segments (leisure, corporate, MICE, wholesale, etc.).
• Identify new business opportunities and establish relationships with key accounts, travel agents, and corporate clients.
• Monitor market trends, competitor activities, and pricing strategies to maintain a competitive edge.
• Lead and motivate the sales team to achieve targets and exceed expectations.
  
  

Marketing & Branding

• Oversee the development and execution of marketing campaigns, including digital marketing, social media, and PR initiatives.
• Work closely with Hyatt corporate marketing teams to ensure brand standards and marketing initiatives align with global strategies.
• Manage relationships with external marketing agencies, media partners, and influencers.
• Analyze marketing campaign performance and adjust strategies accordingly.
  
  

Revenue & Strategy

• Collaborate with the Revenue Management team to optimize pricing, promotions, and distribution channels.
• Drive direct bookings through effective digital marketing and brand website optimization.
• Ensure strong collaboration between Sales, Marketing, and Operations teams to enhance guest experience and drive loyalty.
  
  

Team Leadership & Development

• Recruit, train, and mentor the Sales & Marketing team to enhance performance and professional growth.
• Foster a culture of collaboration, innovation, and high performance within the department.
• Set clear goals and KPIs for the team and monitor progress regularly.
  
  

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• Minimum 5-10 years of experience in hotel sales & marketing, with at least 3 years in a leadership role.
• Strong knowledge of the Phuket market and key business drivers.
• Proven track record of achieving revenue targets and increasing market share.
• Excellent communication, negotiation, and leadership skills.
• Experience with digital marketing, social media, and e-commerce strategies.
• Strong analytical and strategic thinking abilities.
• Fluency in English; additional languages are a plus.