Commercial Excellence Lead
We are looking for a Commercial Excellence Lead who will own the mid- to long-term commercial strategy to drive market sales and margin growth. As a central figure in the commercial development of the business, this position requires a highly collaborative mindset and strong partnership with cross-functional stakeholders.
RESPONSIBILITIES
This role is responsible for executing the customer engagement strategy and leading both sell-in (net revenue) and sell-out (retail) sales planning, supported by robust commercial analysis of trading performance across omni-channels. The ideal candidate will support the execution of channel and retailer strategies, while identifying new commercial opportunities to maximize growth across all channels. A key focus will also be on driving retail excellence in stores and counters, particularly in customer service and operational execution. The role plays a critical part in commercial planning, including forward sales and event planning with accurate stock forecasting to support business initiatives.
Drive service excellence
- Champion a service excellence ethos
- Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing
- Drive service quality and customer satisfaction
- Evaluate organisation for business excellence
- Implement effective commission and incentive schemes to drive selling behaviours
- Develop operational and store teams for service excellence
Drive innovation and productivity aspirations
- Implement retailer and door segmentation with corresponding business model strategy
- Develop productivity road map to maximise staff and store productivity
- Drive a culture that encourages productivity and innovation
- Evaluate effectiveness of implemented innovation and productivity initiatives
Drive operational excellence
- Develop operational plans to support achievement of business and financial KPIs
- Drive enterprise resource planning system
- Evaluate financial performance
- Evaluate processes to improve operational performance
Key Account Planning and Management
- Create trust-based business relationships with key clients
- Expand the business relationships with present clients by continuously executing solutions that meet their business goals
- Develop keen understanding of key clients’ marketplace, strategies, customer profile
- Responsible for Business development project, leading the PM request and alignment with Marketing team
Execution of 360 launch and animation strategy
- Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices.
- Implement effective mechanics to drive business KPIs – sales and profitability
- Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
- Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Sales team and you will work closely together with several departments such as Marketing, Sales, Training, Finance, and Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.
YOU ARE A COTY FIT
You like to make a difference. As an experienced Sales professional, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- Bachelor’s Degree in Business Management and/or Marketing (or related/equivalent discipline)
- Min 10 years’ Sales experience in Beauty/Luxury and/or Consumer Goods, and at least 5 years in a leadership capacity
- Ability to work in fast-paced environment
- Resilient and flexible, adapts to new challenges
- Experience in developing and managing forecasts
- Excellent presentation, communication and administrative skills
- Proficiency in verbal and written communication in Thai and English
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
