Category Integrated Media Manager

POSITION SNAPSHOT

Location: Bangkok

Company: Nestlé

Business Unit/Division: Integrated Media and Consumer Data

Full-time

Minimum 4-5 years’ experience preferably with end-to-end media strategy and planning (offline-online)

A DAY IN THE LIFE...

• To drive category Integrated Media and Data strategy (Offline-Online touchpoint including but not limited to TV, OOH, In-store Media, Social, Video, Streaming, Gaming, Search, KOLs, CRM, to name a few) to enable Marketing team's in achieving their Marketing and Media objectives and develop a category playbook with category learnings and best practices powered by data and consumer and media insights
• Benchmark all buying performance to ensure continuous improvement. Market Procurement as a partner consultant on delivery/performance
• Collaborate with Integrated Communication team to synergize and develop integrated media strategy with best in class creative execution by leading the BBNW red room /BEP3-4
• Challenge the media agency to drive relevant media innovations by leveraging media partnerships (e.g. google, meta, tiktok and offline media) and based on audience and consumer insights
• Supporting brand team / IT team on rolling out and adopting global and local technology integration
• Develop category capability building programs to transfer the knowledge from the team to the category and to drive Integrated media excellence within the category, leveraging internal and external capability building programs
• Work with brand team and media agency to ensure full compliance of M2K and be guardian of Nestle Digital Accountability Plan (NDAP)
• Manage Media Audit (benchmarking and financial) and be category SPOC for Nestle Audit

ARE YOU A FIT?

• Minimum 4 -5 years experience preferably with end-to-end media strategy and planning (offline-online)
• Experience in advanced measurement studies such as but not limited to, Marketing Mix Modelling, Match Panel Analysis Study, Brand lift studies, Sales lift Studies
• Demonstrated successful development and implementation of media/CRM activities, preferably for FMCG brands
• Experience in working cross functionally
• Strong analytical and conceptual skills
• Strong project and change management as well as implementation skills
• Sound knowledge of SEO/SEM, display, native, social, in app media
• Experience in managing tech platforms such as Salesforce, DMP, CIAM, CMT, Google Analytics, Brightedge, Adverity